At first I thought I smoked TOO much weed when I read THIS headline. But then I actually read it and I sorta agree, actually. Alright, here's the scoop: Kellog's signed Michael Phelps to be their cereal box cover boy, AFTER he had been convicted of DUI. OK, so then fast-forward a few years to 2008 when he gets photographed ripping a fatty two-foot glass bong like a Most Decorated Olympian of All-Time should. And Jah Bless the fool who had to pack that bowl, you know Phelps can rip a bong. He'll burn your weed like an Orange County brush fire. Stoner Tangent: sorry.

The point of the boycott is that they will sign the guy despite an illegal and life threatening DUI, but a guy rtokes some ganj and they drop him. It's a valid point. Drunk driving kills all kinds of people each year while weed pretty much seems harmless by comparison. What Kellogg's is not accounting for is that each stoner accounts for two people in the food markets. Cereal is one of the four key Stoner Food Groups: cereal (preferably Lucky Charms), chips, ice cream and Hostess Donettes.

"It's not just that Michael Phelps did what millions of other twenty-somethings do," said Ethan Nadelmann, executive director of the Drug Policy Alliance. "It's that he did what over one hundred million Americans have done at least once in their lives, including the president, former presidents, members of the U.S. Congress and Supreme Court."

It's a valiant boycott, but we could have abstained from other foods that matter more, like whatever happened to boycotting tuna? Do they stilll kill dolphins? I spoke with a flying dolphin once for 20 minutes in my truck once, camping up on the coast... they are smart animals.